S 26 is a loved and revered brand with Australian Mums. Changing anything can make a whole lot of sleep deprived people very nervous. So when we were challanged not only with rebranding but also a name change we knew we had to win both the hearts and minds of our Mums.
Total new look and new positioning across the board.
I oversaw all aspects of the new creative idea and design to the strategy and physical launch including - TV, in-store, web, online and activations.
How do you motivate teenagers? Gamification.
We rebrand the St Johns Cadets van into a traveling ‘Ambulance”. With 8 live stations where kids had to preform first aid on their friends with the assistance of SnapChat filters and pop quizzes.
Finally, a pill designed for how women use the pill.
Did you know that when they developed the contraceptive pill in the 60's they decided women would feel more comfortable if they had a fake period every month? Urgggghhh.
Only now 2017 is there is a pill packaged so that doesn't have to happen.
Apparently, this isn't news to doctors - our audience. And really apart from some repackaging, this is basically the same pill already available. So how do we get our reps in front of doctors and talking about our new design? We redsign the call - Inspired by Woman. Every touch point is an artwork created to start a conversation.
Preposed redesign for EpiClub. A vital tool for EpiPen users to stay in touch with the latest News and unto date with their life saving prescription.
Choosing the right pill for you.
Not all pills are the same. Contraceptive pills can include different blends of synthetic hormones, and generally young women are unaware of what they contain. Zoely is a pill that mimics the bodies own natural hormones.
We created these highly engaging banners and website both for online and mobile where young women could, live in banner, give a girl a spray tan or apply make up (both turned out very unnatural looking). Highlighting the proposition that you should choose something that is right for you.
More than 600,000 users interacted with the online campaign
Over 50,000 new visitors to the website
276% growth in sales for the first 15 weeks in market
Awards: Davey Awards, The Prime Awards, The Global Awards and the Webbys
White Ribbon Day
Problem: Men are hesitant to speak out about violence against women to their peers.
Insight: By ignoring the problem men can inadvertently condone the perpetrators behaviour
Solution: Confronting ads that say it straight. Challenging men to speak up to other men about their behaviour and attitudes.
AWARDS - Winners at AWARD award & ATV, Finalists at Cannes, Clio, and Caxtons x3
A confronting TVC and print campaign that put White Ribbon Day on the Media's radar.
These are some Apps that I have concepted and designed.
1. Be the store DJ. Ben Sherman.
2. Earn discounts off your friends votes. Ben Sherman
3. Ultimate summer app for Speedo - Location finder built into your child's swimmers.
4, 5. CFO Amex site
Freelance at DDB on Upgrade campaign - OOH, Digital OOH, Online and Print
Freelance at DDB on Upgrade campaign for OOH, Digital OOH, online and grahics
Freelance Art Director pre and post production Droga 5
Freelance Art Director pre and post production Droga 5
Share your lunch with someone in need this Christmas. Highly successful online and integrated campaign for The Salvos Christmas appeal.
All of Toyotas big ideas in one small car.
Award winning ad that gained a lot of attention for White Ribbon Day.
Sergio Leone come to dinner.
The old dinner time dilemma.