Topline

  • Passionate advertising professional
  • Ideas driven
  • Dedicated to innovation and quality
  • Seasoned client relationship skills
  • Exemplary presentation skills

  • Proven track record of securing clients with winning pitches.
  • Creative strategy specialist
  • Recognised award winner, both internationally and locally.
  • Excellent at deciphering information and listening to my instincts. 


Skills & Experience

Skills

Creative direction

Art direction

Strategic direction

Team management

Concept generation

Integrated campaign development

Content development

Client relationships

Managing Pitches

Production 

 

 

Experience

TVC
Print
Social media campaigns
Direct marketing
Experiential
POS
Radio
Digital strategy
Online advertising
Website and micro site design
Retargeting campaigns
Brand & corporate identity
Email and newsletter programs
Channel planning
B2B & B2C – customer relationship programs, educational & sales material


Roles and Responsibilities

(custom gallery)

Senior Creative / Art Director                                                Jan 16 - Feb 18
DDB Remedy

Instrumental in DDB Remedy having the biggest year in their 15-year history. The most work, the most profitable and the most happy clients - redefining DDB Remedy from a Pharma agency to a Health and Wellness creative agency.
26 pitches with an unprecedented success rate of 70% wins
Led teams of creative, designers, studio, web designers and production.
Developed and maintained Client relationships that fostered trust and saw better outcomes.
Worked to budget.. 

Highlights
Total relaunch S-26 gold with new name and packaging. Oversaw all aspects of new creative and design from the strategy to physical launch including - TV, in-store, web, online and activations
Launched Seasonique – a new type contraceptive pill for TEVA
Developed an interactive activation for St John Ambulance that had kids saving their friends lives. 
Created the Uniting Foster Care campaign that saw a 1000 fold increase in inquiries for foster
carers in NSW.

Freelance, Creative projects       April 14 - Dec 15
Senior Creative/Art Director
 

DDB, DDB Remedy, Grey, Droga 5

Affinity               Mar 11 – Mar 14
Creative Director


Senior manager, working closely with partners to develop business and win clients. Responsible for creating all creative product for Affinity’s clients including:

  • Award winning digital innovation.
  • Strategy, concept and idea development and execution for a range of creative projects 
  • Working with account management teams to define objectives, budgets and timelines of each project
  • Selling in concepts to clients
  • Management, guidance and development of all creative staff.
  • Hiring and review input for all staff.
  • Overseeing full production of approved brand projects across print, online, radio, direct marketing and outdoor communications
  • Ensure client expectations are achieved and deadlines met within budget
  • Working with writers, designers and developer
  • Quality control over all production.

Projects included:
Genea Fertility – Consumer fertility healthcare company
2013/14 complete rebrand and consumer campaign development and production

Birch & Waite- Gourmet Food Manufacturer
Website development and launch

Salvation Army – Christmas Donation Drive
Salvos Give a Lunch for Christmas Fundraising Campaign. Concept development and execution of major social media campaign including online and offline communications

Affinity            Aug 09 – Mar 11
Senior Art Director

Freelance        Nov 08 – July 09
Art Director

Saatchi & Saatchi     Mar 02 – Nov 08
Junior - Mid Art Director


Responsible for creating brand communications material for a range of high profile mainstream brands including Westpac, Procter & Gamble, United Nations, Toyota, Sony and Reconciliation Australia.

  • Concept development and idea generation for a range of brand communication projects
  • Working with account management teams to define objectives, budgets and timelines of each project
  • Selling concepts to clients
  • Revising concepts as required based on client feedback, priorities and objectives
  • Full production of approved brand concepts across print, online, television, and radio, direct marketing and outdoor communications
  • Overseeing every aspect of production to achieve brand communications objectives on time within budget
  • Working with writers and designers to meet communications objectives
  • Working with senior creative teams to achieve final client approval.

Saatchi & Saatchi         Mar 00 – Mar 02
Art Buyer / Creative services      

Australian Centre of Photography     Mar 97 - Mar 00


Workshop/Education Manager
Project included: Developing and growing ACP Courses from a break-even community styled business to the main income source for the centre.  Grew ACP Workshop business to 1.5 million in three years. Employed and managed 23 casual teaching staff and 5 full time assistance. 
Reported to Director and Board.

  

 


Clients

S26 Gold, UNITING, Ferograde C, SONY, TOYOTA, Lexus, Lion Nathan, Procter & Gamble, Bonds, 
Old El Paso, Nescafe, Birch & Waite, Westpac,Aussie Home Loans,Sydney Morning Herald, NOVA, Foxtail, Emirates, TNT, Amazing Thailand. Salvation Army, United Nations, White Ribbon Day, Reconciliation Australia. MSD, Mundipharma, CEVA, TEVA, BI Lilly, Genea, Telstra, Woolworths.


Awards

 

Webby Awards 2014 – Social Media - Official Honouree
ADMA Awards 2013 – Social Media - Bronze
Davey Awards 2013 – Integrated Campaign - Silver
Davey Awards 2013 – Online B2C - Silver
Davey Awards 2013 – Effectiveness - Silver
Davey Awards 2013 – Display B2C - Silver
AIMIA Awards 2013 – Social Media - Finalist
Global Awards 2013 – Consumer Animal - Finalist
Prime Awards 2013 – Digital Excellence - Finalist
Global Awards – Consumer Online - Finalist
Prime Awards 2012 - Excellence - Winner
Webby Awards 2012 – Digital Campaign - Official Honouree
You Tube Charity Award Dec 2012
Caples NYC 2008 - Multimedia Campaign - Bronze
Gongs 2006 - TVC - Winner
Clio 2006 - TVC -Finalist
Cannes 2006 - TVC - Finalist
Sirens 2006 - Radio - Finalist
Caxton 2006 - 3x Print - Finalist
AWARD 2005 - TVC - Bronze

 

 


Education

University of Sydney. SCA. Bachelor of Visual Arts           
National Art School. Diploma of Fine Art
AWARD School