I believe every brief is an opportunity to do something positive for a client's business.

And that ideas born from truths that are smart, eloquent and human, speak the loudest. 

I have 15 years experience working in a range of creative, management and production based roles.  Commercially minded, tenacious and progressive; with a proven track record of taking on new business challenges and succeeding.


  • Passionate advertising professional
  • Ideas driven
  • Dedicated to innovation and quality
  • Seasoned client relationship skills
  • Exemplary presentation skills

  • Proven track record of securing clients with winning pitches
  • Digital and traditional media specialist
  • Recognised award winner, both internationally and locally.

Skills & Experience


Creative direction

Art direction

Strategic direction

Concept generation

Integrated campaign development

Copywriting - conceptual 

Content development

Client relationship nurturing

Team management




Social media campaigns
Direct marketing
Digital strategy
Online advertising
Website and micro site design
Retargeting campaigns
Brand & corporate identity
Email and newsletter programs
Channel planning
B2B & B2C – customer relationship programs, educational & sales material

Roles and Responsibilities

(custom gallery)

Freelance, creative projects                                                Current
Senior Creative/Art Director
DDB, DDB Remedy, Grey, Lavender, Arterial, Droga 5

Affinity - Independent Media and Creative Agency               Mar 11 – Mar 14
Creative Director

Senior manager, working closely with partners to develop business and win clients. Responsible for creating all creative product for Affinity’s clients including:

  • Award winning digital innovation.
  • Strategy, concept and idea development and execution for a range of creative projects 
  • Working with account management teams to define objectives, budgets and timelines of each project
  • Selling in concepts to clients
  • Management, guidance and development of all creative staff.
  • Hiring and review input for all staff.
  • Overseeing full production of approved brand projects across print, online, radio, direct marketing and outdoor communications
  • Ensure client expectations are achieved and deadlines met within budget
  • Working with writers, designers and developer
  • Quality control over all production.

Projects included:

Genea Fertility – Consumer fertility healthcare company

2013/14 complete rebrand and consumer campaign development and production

Birch & Waite- Gourmet Food Manufacturer
Website development and launch

Salvation Army – Christmas Donation Drive
Salvos Give a Lunch for Christmas Fundraising Campaign. Concept development and execution of major social media campaign including online and offline communications


Affinity - Independent Media and Creative Agency             Aug 09 – Mar 11
Senior Art Director


Freelance                                                                                    Nov 08 – July 09
Art Director


Saatchi & Saatchi                                                                       Mar 02 – Nov 08
Art Director

Responsible for creating brand communications material for a range of high profile mainstream brands including Westpac, Procter & Gamble, United Nations, Toyota, Sony and Reconciliation Australia, reporting to ECD David Nobay.

  • Concept development and idea generation for a range of brand communication projects
  • Working with account management teams to define objectives, budgets and timelines of each project
  • Selling concepts to clients
  • Revising concepts as required based on client feedback, priorities and objectives
  • Full production of approved brand concepts across print, online, television, and radio, direct marketing and outdoor communications
  • Overseeing every aspect of production to achieve brand communications objectives on time within budget
  • Working with writers and designers to meet communications objectives
  • Working with senior creative teams to achieve final client approval.


Saatchi & Saatchi                                                                        Mar 00 – Mar 02
Art Buyer / Creative services

Project included: Managing 6 day photo shoot for Toyota in outback Australia with a $180,000 budget and no solid plans or call sheet. Came in under budget 10k and very tired.       


Australian Centre of Photography                                                Mar 97 - Mar 00
Workshop/Education Manager

Project included: Developing and growing ACP Courses from a break-even community styled business to the main income source for the centre.  Grew ACP Workshop business to 1.5 million in three years. Employed and managed 23 casual teaching staff and 5 full time assistance. 

Reported to Director and Board.




SONY, TOYOTA, Lexus, Audi, Lion Nathan, Procter & Gamble, Bonds, Old El Paso, Nescafe, Birch & Waite, Westpac, Aussie Home Loans, Sydney Morning Herald, NOVA, Foxtail, Emirates, TNT, Amazing Thailand. Salvation Army, United Nations, White Ribbon Day, Reconciliation Australia. MSD, Mundipharma, CEVA, Genera, Telstra, Woolworths.



Webby Awards 2014 – Social Media - Official Honouree
ADMA Awards 2013 – Social Media - Bronze
Davey Awards 2013 – Integrated Campaign - Silver
Davey Awards 2013 – Online B2C - Silver
Davey Awards 2013 – Effectiveness - Silver
Davey Awards 2013 – Display B2C - Silver
AIMIA Awards 2013 – Social Media - Finalist
Global Awards 2013 – Consumer Animal - Finalist
Prime Awards 2013 – Digital Excellence - Finalist
Global Awards – Consumer Online - Finalist
Prime Awards 2012 - Excellence - Winner
Webby Awards 2012 – Digital Campaign - Official Honouree
You Tube Charity Award Dec 2012
Caples NYC 2008 - Multimedia Campaign - Bronze
Gongs 2006 - TVC - Winner
Clio 2006 - TVC -Finalist
Cannes 2006 - TVC - Finalist
Sirens 2006 - Radio - Finalist
Caxton 2006 - 3x Print - Finalist
AWARD 2005 - TVC - Bronze




University of Sydney. SCA. Bachelor of Visual Arts           

National Art School. Diploma of Fine Art

AWARD School 2002