I believe every brief is an opportunity to do something positive for a client's business.

And that ideas born from truths that are smart, eloquent and human, speak the loudest. 

I have 15 years experience working in a range of creative, management and production based roles.  Commercially minded, tenacious and progressive; with a proven track record of taking on new business challenges and succeeding.


Topline

  • Passionate advertising professional
  • Ideas driven
  • Dedicated to innovation and quality
  • Seasoned client relationship skills
  • Exemplary presentation skills

  • Proven track record of securing clients with winning pitches
  • Digital and traditional media specialist
  • Recognised award winner, both internationally and locally.


Skills & Experience

Skills

Creative direction

Art direction

Strategic direction

Concept generation

Integrated campaign development

Copywriting - conceptual 

Content development

Client relationship nurturing

Team management

 

 

Experience

Print
TVC
Radio
Social media campaigns
Direct marketing
Experiential
POS
Digital strategy
Online advertising
Website and micro site design
Retargeting campaigns
Brand & corporate identity
Email and newsletter programs
Channel planning
B2B & B2C – customer relationship programs, educational & sales material


Roles and Responsibilities

(custom gallery)

Freelance, creative projects                                                Current
Senior Creative/Art Director
DDB, DDB Remedy, Grey, Lavender, Arterial, Droga 5

Affinity - Independent Media and Creative Agency               Mar 11 – Mar 14
Creative Director

Senior manager, working closely with partners to develop business and win clients. Responsible for creating all creative product for Affinity’s clients including:

  • Award winning digital innovation.
  • Strategy, concept and idea development and execution for a range of creative projects 
  • Working with account management teams to define objectives, budgets and timelines of each project
  • Selling in concepts to clients
  • Management, guidance and development of all creative staff.
  • Hiring and review input for all staff.
  • Overseeing full production of approved brand projects across print, online, radio, direct marketing and outdoor communications
  • Ensure client expectations are achieved and deadlines met within budget
  • Working with writers, designers and developer
  • Quality control over all production.

Projects included:

Genea Fertility – Consumer fertility healthcare company

2013/14 complete rebrand and consumer campaign development and production

Birch & Waite- Gourmet Food Manufacturer
Website development and launch

Salvation Army – Christmas Donation Drive
Salvos Give a Lunch for Christmas Fundraising Campaign. Concept development and execution of major social media campaign including online and offline communications

 

Affinity - Independent Media and Creative Agency             Aug 09 – Mar 11
Senior Art Director

 

Freelance                                                                                    Nov 08 – July 09
Art Director

 

Saatchi & Saatchi                                                                       Mar 02 – Nov 08
Art Director

Responsible for creating brand communications material for a range of high profile mainstream brands including Westpac, Procter & Gamble, United Nations, Toyota, Sony and Reconciliation Australia, reporting to ECD David Nobay.

  • Concept development and idea generation for a range of brand communication projects
  • Working with account management teams to define objectives, budgets and timelines of each project
  • Selling concepts to clients
  • Revising concepts as required based on client feedback, priorities and objectives
  • Full production of approved brand concepts across print, online, television, and radio, direct marketing and outdoor communications
  • Overseeing every aspect of production to achieve brand communications objectives on time within budget
  • Working with writers and designers to meet communications objectives
  • Working with senior creative teams to achieve final client approval.

 

Saatchi & Saatchi                                                                        Mar 00 – Mar 02
Art Buyer / Creative services

Project included: Managing 6 day photo shoot for Toyota in outback Australia with a $180,000 budget and no solid plans or call sheet. Came in under budget 10k and very tired.       

 

Australian Centre of Photography                                                Mar 97 - Mar 00
Workshop/Education Manager

Project included: Developing and growing ACP Courses from a break-even community styled business to the main income source for the centre.  Grew ACP Workshop business to 1.5 million in three years. Employed and managed 23 casual teaching staff and 5 full time assistance. 

Reported to Director and Board.

 

 


Clients

SONY, TOYOTA, Lexus, Audi, Lion Nathan, Procter & Gamble, Bonds, Old El Paso, Nescafe, Birch & Waite, Westpac, Aussie Home Loans, Sydney Morning Herald, NOVA, Foxtail, Emirates, TNT, Amazing Thailand. Salvation Army, United Nations, White Ribbon Day, Reconciliation Australia. MSD, Mundipharma, CEVA, Genera, Telstra, Woolworths.


Awards

 

Webby Awards 2014 – Social Media - Official Honouree
ADMA Awards 2013 – Social Media - Bronze
Davey Awards 2013 – Integrated Campaign - Silver
Davey Awards 2013 – Online B2C - Silver
Davey Awards 2013 – Effectiveness - Silver
Davey Awards 2013 – Display B2C - Silver
AIMIA Awards 2013 – Social Media - Finalist
Global Awards 2013 – Consumer Animal - Finalist
Prime Awards 2013 – Digital Excellence - Finalist
Global Awards – Consumer Online - Finalist
Prime Awards 2012 - Excellence - Winner
Webby Awards 2012 – Digital Campaign - Official Honouree
You Tube Charity Award Dec 2012
Caples NYC 2008 - Multimedia Campaign - Bronze
Gongs 2006 - TVC - Winner
Clio 2006 - TVC -Finalist
Cannes 2006 - TVC - Finalist
Sirens 2006 - Radio - Finalist
Caxton 2006 - 3x Print - Finalist
AWARD 2005 - TVC - Bronze

 

 


Education

University of Sydney. SCA. Bachelor of Visual Arts           

National Art School. Diploma of Fine Art

AWARD School 2002