Shannon Sutherland

Passionate Advertising professional with 12 years’ experience
Ideas driven
Dedicated to innovation and quality
Seasoned client relationship skills
Exemplary presentation skills
Proven track record of securing clients with winning pitches
Digital and traditional media specialist
Recognised award winner, both internationally and locally.

Skills

Strategic direction
Concept generation
Integrated campaign development
Creative direction
Art direction
Copywriting
Content development
Team management

Experience

Digital strategy
Online advertising
Mobile marketing & site development
Email and newsletter programs
Website/ micro site design
Retargeting campaigns
Social media campaigns
Print
TVC
Radio
Direct marketing
Experiential
POS
Brand & corporate identity
Channel Planning
B2B & B2C – customer relationship programs, educational & sales materials

Clients

SONY, TOYOTA, Lexus, Lion Nathan, Procter & Gamble, Bonds, Old El Paso, Nescafe, Birch & Waite, Westpac, Aussie Home Loans, Sydney Morning Herald, NOVA, Foxtel, Emirates, TNT, Amazing Thailand. Salvation Army, United Nations, White Ribbon Day, Reconciliation Australia. MSD, Mundipharma, CEVA, Genea.

Awards

Webby Awards 2014 – Social Media - Official Honouree
ADMA Awards 2013 – Social Media - Bronze
Davey Awards 2013 – Integrated Campaign - Silver
Davey Awards 2013 – Online B2C - Silver
Davey Awards 2013 – Effectiveness - Silver
Davey Awards 2013 – Display B2C - Silver
AIMIA Awards 2013 – Social Media - Finalist
Global Awards 2013 – Consumer Animal - Finalist
Prime Awards 2013 – Digital Excellence - Finalist
Global Awards – Consumer Online - Finalist
Prime Awards 2012 - Excellence - Winner
Webby Awards 2012 – Digital Campaign - Official Honouree
You Tube Charity Award Dec 2012
Caples NYC 2008 - Multimedia Campaign - Bronze
Gongs 2006 - TVC - Winner
Clio 2006 - TVC -Finalist
Cannes 2006 - TVC - Finalist
Sirens 2006 - Radio - Finalist
Caxton 2006 - 3x Print - Finalist
AWARD 2005 - TVC - Bronze

Education

SCA, University of Sydney, Bachelor of Visual Arts           

National Art School, Diploma of Fine Art

AWARD School  

Employment History

Affinity Partnership                                                March 2011 – March 2014
Creative Director

Affinity Partnership                                                August 2009 – March 2011
Senior Art Director

Freelance                                                            November 2008 – July 2009
Art Director

Saatchi & Saatchi                                                 March 2002 – October 2008
Art Director

Saatchi & Saatchi                                                March 2000 – March 2002
Art Buyer / Creative services                       

Australian Centre of Photography                        March 1997 - March 2000
Workshop/Education Manager

 

Referees

Available on request.

 

Here's what some clients have said about them and my team.

Give a Lunch for Christmas - An integrated social media campaign to inspire younger Australians to become the next generation of Salvos donators.

“I cannot adequately put into words my admiration for the work Affinity does, in their thoughtful approach to the task of presenting the great work of The Salvation Army to the wider community.”

John Herring, Salvation Army, NSW Marketing Manager

ADMA Awards 2013 –Creative Excellence Social Media Salvos Give a Lunch
Davey Awards 2013 – Integrated Campaign Salvos Give a Lunch
Davey Awards 2013 – Online advertising B2C Salvos Red Shield Appeal
AIMIA Awards 2013 - Finalist Best Use of Social Media Salvos Give a Lunch  
YouTube Charity Award 2012- Video of the Month Salvos Give a Lunch for Christmas

 

Zoely - An online consumer campaign about different hormones in contraceptive pills, to highlight the importance of asking your GP for a pill brand that’s right for your body.

“Despite all the obstacles, the Zoely DTC campaign was groundbreaking for MSD.”

Josh Cooper, MSD, Womens Health Brand Manager

Davey Awards 2013 - Display advertising B2C Zoely MSD 2012
Prime Awards 2012 - Winner Digital Excellence Zoely GP MSD 
Global Awards 2012 - Consumer Online Zoely DTC MSD Finalist 
Webby Awards 2012 - Digital Campaign Zoely DTC MSD Official Honoree